TYPOGRAPHY
Wyeth Pharmaceuticals: Age 3 Campaign ‘Learning Tags’ DM

Advertising Agency: Tonic Communications Dubai, Creative Director: Khaled Gadallah/Vincent Raffray, Art Directors: Jef Tan, Copywriter: Khaled Gadallah/Vincent Raffray, Typographers: Jef Tan/Khalil Shaikh Al-Balad, Photography: Daryl Visscher. Published: 2006
Wyeth Pharmaceuticals: Age 3 Campaign Ambient
Advertising Agency: Tonic Communications Dubai, Creative Director: Khaled Gadallah/Vincent Raffray, Art Directors: Jef Tan, Copywriter: Khaled Gadallah/Vincent Raffray, Typographers: Jef Tan/Khalil Shaikh Al-Balad, Photography: Daryl Visscher. Published: 2006
Wyeth Pharmaceuticals: Age 3 Campaign POS
Advertising Agency: Tonic Communications Dubai, Creative Director: Khaled Gadallah/Vincent Raffray, Art Directors: Jef Tan, Copywriter: Khaled Gadallah/Vincent Raffray, Typographers: Jef Tan/Khalil Shaikh Al-Balad Published: 2006
Sunseeker: PR Launch Ad
Advertising Agency: Tonic Communications Dubai, Creative Director: Vincent Raffray, Art Director: Jef Tan, Copywriter: Vincent Raffray, Typographer: Jef Tan. Published 2005
Versa Creations: Corporate Identity Designs

Stationery design standing right side up
Stationery design upside down
This design was created deliberately to form an ambigram. The personality and definition of the word “Versa” demands that an attempt be made to make the logo readable even upside down.
Advertising Agency: Attack CMG, Creative Director: Jef Tan, Art Director: Jef Tan, Typographer: Clarence Ng, Published: 2004










